FAQ's

Q : What is a good Click Through Rate (CTR)?

Click-through rates are important because without them, you don't get conversions.

However, there's no single benchmark click-through rate, because CTRs depend on many factors: whether you send to a business or consumer audience, the kind of mailing you send, how relevant it is to your audience, how often you send, your opt-in process, your use of personalization and segmentation and dozens of other factors.

Rough figures for permission-based house lists.

• B2B newsletters typically range from 5% to 15%.
• B2C promotional emails often range from about 2% to 12%.
• Trigger or Teaser emails are often in the 15% to 50% range.

If your emails are typically showing under say 2-3% CTRs, some of the causes likely include:

• Poor targeting including permission or opt-in processes.
• Poorly written subject lines - resulting in poor open rates.
• Poor delivery rates. A reader can't click if they don't receive the email.
• Poor design and layout.
• Lack of links.
• No reason to click. If your newsletter has all the information a reader needs, then don't expect them to click.

Q : Should I send HTML or Plain Text emails?

Today, the vast majority of all email clients can render HTML emails fairly well (notable exceptions being older versions of Lotus Notes and pre AOL 6.0). Now-a-days it comes down to the message purpose, subscriber choice and multipart messaging.

Roughly 95 percent of commercial messages sent today are sent as HTML/Multipart.

• Message Purpose – Certain types of messages can lend themselves to plain text format, including – alerts, confirmations, breaking news, etc.
• Subscriber Choice – Most newsletter subscribers today prefer the attractive nature and usability of HTML emails. Offer subscribers the choice of format when they opt-in to your newsletter.
• Multipart Messaging – send HTML messages as “multipart” messages. This means that the message is sent in “multi-parts” – in this case both HTML and plain text. When a subscriber’s email client receives a multipart message, it accepts the HTML version if it can render HTML, otherwise it presents the plain text version.

Q : Can I send emails to just some of my contacts?

Of course! We can create campaigns specifically for sections of your contacts or personalise emails specifically for some contacts.

For instance you might want to send exisiting customers a different message to "normal" contacts

Q : Can users unsubscribe?

Contacts can unsubscribe easily via a link at the bottom of each email sent through Maze's system.

Unsubscribers are reported via your reporting area and any list will be automatically set to never send to unsubscribers.

Q : Can we have a web signup form?

Yes of course! We can add a simple form on any webpage to allow visitor's to sign up to receive email marketing, time sensitive delivery is possible, where contacts receive specific messages in a certain time in the buying cycle - for instance a renewal reminder with pre-set messaging could be sent 60 days, 30 days, 10 days and 1 day before a renewal is due.

Q : What about Spam?

Everyone hates SPAM

Our dedicated email marketing servers are constantly checked on ISP blacklist and because of our relationships with ISP's we are confident that emails will not be delivered because of server issues

As part of our solution we also have deliverability testing and SPAM rating to make sure that any emails are created to be as deliverable as possible.